Sales & Marketing Strategy
Assess your current student nationality mix, identify new nationalities that offer sustainable growth potential and find ways to effectively reach and recruit prospective students from identified countries.
What is a
Sales & Marketing Strategy?
As the market matures and supply increases, operators are under increasing pressure to develop sustainable strategies for student recruitment and retention. This product gives you the benefit of BONARD’s knowledge of international student flows, as well as emerging source markets and related student preferences.
The resulting strategy (usually a 3- or 5-year marketing and recruitment plan) details a list of proposed source markets, action plan for each country, proposed targets and an enumeration of specific activities and initiatives which will lead to meeting the set targets. An inherent part of the product is the identification and vetting of suitable local partners.
What are you
The delivery features an easy-to-digest report which is followed by an in-depth consultation session. BONARD can also provide ongoing support for the implementation of the strategy, either in part or in full.
Thanks to long-term industry experience, market knowledge and intelligence and professional and result-driven staff, we are more time- and cost-efficient than our clients could be.